Archive for the ‘Social networks’ Category

Yahoo Escalates Patent War With Facebook

sabato, aprile 28th, 2012

intellectual-property-IP-patent-600

Yahoo just took its war of lawsuits with Facebook to the next level, adding two more patent-infringement claims to the 10 it filed for back in March.

The company also accused Facebook of not having a good-faith belief in the counterclaim it filed almost a month ago.

“Today Yahoo! filed additional claims against Facebook in U.S. District Court related to two additional patents on which Facebook infringes,” Yahoo said in an emailed statement.

“As we have stated previously, Yahoo!’s technologies are the foundation of our business that engages over 700 million monthly unique visitors and represent the spirit of innovation upon which Yahoo! is built. We intend to vigorously protect these technologies for our customers and shareholders.”

In the face of the new claims, Facebook was more succinct: “We remain perplexed by Yahoo’s erratic actions,” a Facebook spokesperson said, also in an emailed statement. “We disagree with these latest claims and we will continue to defend ourselves vigorously.”

With the “erratic” dig, Facebook seems to be depicting Yahoo as the tech-company equivalent of a crotchety old man. Considering Yahoo specifically calls out Facebook for using recently acquired patents as the basis of its lawsuit — even though some of the patents in Yahoo’s claim were acquired as well — the image may well stick.

SEE ALSO: Facebook Adds Yahoo Patent Lawsuit to IPO Filing

A quick recap: Shortly after appointing former PayPal executive Scott Thompson as CEO, Yahoo warned Facebook that the social network was infringing on its intellectual property — specifically, 10 patents that relate to Internet technologies.

It then went ahead and sued Facebook a few weeks later, becoming something of a tech-industry pariah in the process.

Facebook, rather than try to end the suit with a quick settlement, set out to arm itself for a retaliatory strike. The social network quickly acquired many patents from both IBM and Microsoft. Facebook also countersued Yahoo — saying that it, too, was guilty of patent infringement.

The whole affair would be funny if it wasn’t a symptom of a wider, all-out patent war. In the last year we’ve seen Apple, Google, Microsoft and a host of others sue the pants of each other, and a company that barely does anything can claim to hold a patent on the web itself.

So this latest salvo in the Facebook-Yahoo patent war likely won’t be the last. What’s your take on the ongoing dispute? Sound off in the comments.

More About: Facebook, patents, Yahoo


What Do You Do When Your Co-Founder Quits? [VIDEO]

sabato, aprile 28th, 2012


Deciding to leave your full-time job for your startup isn’t easy. But what happens when one founder is on board and the other would rather continue to take home a steady paycheck?

That issue plays itself out in the third episode of TechStars, where one company’s co-founder decides to stick with their day job instead of join the accelerator program full-time. The problem: she still wants to keep her unvested equity in the startup she helped create.

Watch the Full Season of TechStars on Mashable

In this episode, we also see the TechStars startups deal with challenges defining their business models and face questions from investors over their expertise in the industry they’re trying to transform (New York City real estate).

Check out the latest episode above, and be sure to leave your thoughts on the topic in the comments below.


TechStars on Mashable


Getting into a top startup accelerator program can make the difference between a company making it big and being lost in the ether. Mashable is going behind the scenes of that experience by bringing the show TechStars to our community.

We’ve made the entire series available on-demand, and chopped it up into short segments that are ideal for Internet viewing. Over the course of the next couple of months, we’ll also be sharing each episode as part of a Mashable post, giving our community a chance to discuss the themes of each show in our comments section. You can read more about TechStars on Mashable here.

More About: mashable video, techstars

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How AMC Chose the Artwork for ‘The Pitch’

sabato, aprile 28th, 2012


As AMC prepares for the premiere for its new original series The Pitch, the network faced a unique challenge — how to develop an ad campaign about a TV show about ad campaigns.

We spoke with Linda Schupack, EVP of Marketing at AMC, about pitch process for the key art around The Pitch that the network engaged in with its agency, Empire Designs. Schupack walked us through the process of deciding on the right elements for the campaign, as well as some of the rejected concepts.

The Pitch, which premieres on April 30, 2012 at 9:00pm, is a show that brings viewers into the world of advertising as two agencies compete head-to-head to win the work of a new client. Each week, different agencies face off to win the work of a new client, including major brands such as Subway or the environmental solution leader Waste Management.

When deciding on the key art for the show, Schupack says the network needed to focus on understanding the show, its audience and what elements of the show will appeal to the broadest audience.

“With The Pitch, we felt that it was the real-life competition aspect, the personal drama and the sense of high-stakes/real stakes,” Schupack says.

Schupack also wanted to focus on some of the differentiating factors between The Pitch and other unscripted shows. “We wanted a campaign that felt different from other unscripted shows out there,” Schupack adds.

Focusing on the competition aspect of the show, Empire Designs initially offered up some concepts with real people in a competition setting. The problem with this approach, says Schupack, was because there wasn’t a set of recurring characters, the network would be forced with using stock photography of people — never an ideal situation.

After that idea was nixed, Empire and AMC went for a more high concept and typographical campaign.

Early iterations showcased office supplies used as weapons. These concepts, which included Sharpie’s turned into bow and arrows, were popular, but the network was concerned that the concept wouldn’t be able to work digitally.

An episode of The Pitch premiered earlier this month on AMCTV.com and on Netflix — and the network anticipates a lot of online and digital interaction with the series — thus, it was essential that the key art translate across different mediums.

Ultimately, it was the pitch process itself that led Empire Designs to arrive at the final idea: An exploration and visual representation of the pitch process itself.

Click through the gallery to see some of the various iterations of this campaign before Empire Designs and AMC finally found the winner.


Memo




Click here to view this gallery.


And the Winner Is


This is the final key art AMC chose for the campaign.

Let us know what you think of the various concepts, as well as the final choice. The Pitch premieres April 30 on AMC.

More About: amc tv, Marketing, pitching, The Pitch

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Microsoft: 30 Years of Hardware and a Few Surprises

venerdì, aprile 27th, 2012

Mice-a-Palooza




More Microsoft mice than I've ever seen in one spot.

Click here to view this gallery.

Microsoft has been making hardware for a long time. That’s right — the company best known for its world-dominating operating system, Windows, has been spitting out gadgets for 30 years.

And while they haven’t always been pretty, some of these devices have become industry, business and household staples.

During my recent trip to Microsoft’s sprawling Redmond campus, I was led into a room that one might call the hardware vault. This relatively small conference room did not include every piece of hardware Microsoft has ever made, but it did offer an impressive collection and glimpses of more than a few classics.

There were many mice — who does not remember their first Microsoft Mouse? — some early ones, some new. Keyboards? Yes, a ton them. Here and there, I also spotted a bunch of yellowing, older gear and a few things I’ve never seen before.

Noticeably absent was some of Microsoft’s successful hardware: the Xbox (any generation) and the new Kinect. Also missing: Microsoft’s misguided forays into sound cards and routers. Fortunately, I can still close my eyes and see them.

SEE ALSO: Microsoft Research: Bringing Sexy Back

Microsoft is quite proud of its hardware history and some of its latest innovations. In recent years, it’s done some impressive stuff with mice. The latest Explorers offer haptic feedback and, with new Windows 8 drivers, will allow you to scroll horizontally (if you’ve seen the new Metro interface, this actually makes a lot of sense).

Microsoft Senior Manager Ben Reed told me that as the world moved to mobile computing (laptops now outsell desktops), a person’s mouse has become “a vehicle of self-expression.” To wit, Reed proudly showed off a collection of designer Wireless Mobile Mice Microsoft commissioned last year and some of the latest designs they just introduce in March. The limited-edition mice are only on sale for six months.

As he spoke he used what I consider the best Microsoft mouse ever made, the new wireless ArcTouch mouse. It’s a device that literally changes shape to fit the curve of your hand.

To commemorate 30 years of hardware, Microsoft took 30 of those mice and had them hand-painted and then numbered. So now they’re unique, not for sale and, yes, Mashable has one of them.

Check out some of the classic hardware and Microsoft’s new gear in the gallery, and don’t miss the 30th Anniversary Mouse. Later this week, we’ll tell you how you can win it.

More About: Hardware, keyboard, mice, microsoft

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6-Year-Old Autistic Boy Is a Piano Rock God [VIDEOS]

venerdì, aprile 27th, 2012

Ethan W. is on his way to YouTube stardom. A few new videos of the smiley six-year-old playing classic piano pop songs have been uploaded, and one of them — Billy Joel’s “Piano Man” — has caught fire on the web, garnering nearly 80,000 views in three days.

We’ve seen many remarkable kid musicians on YouTube, but Ethan is particularly amazing. According to the description on the videos, he’s playing the songs from memory — in some cases, after hearing them only once.

SEE ALSO: How a Social Network Helps Families Coping With Autism

Check out more of his stellar performances below. It may well be the best thing you’ve seen all day.


1. "Piano Man" - Billy Joel


The video that hit it big.

Click here to view this gallery.

More About: autism, Cute, features, Kids, Music, videos, viral


TriggerHappy App Turns Your Phone Into an Advanced DSLR Camera Remote

venerdì, aprile 27th, 2012



Three photo-loving engineers want to simplify digital photography with a simple cord-and-phone-app combo that’s gaining immense support on Kickstarter.

Photographers, meet the TriggerHappy Camera Remote — a device that turns your phone into an external camera remote for most modern Nikon and Canon DSLRs.

Though it’s still six days away from its Kickstarter funding deadline, TriggerHappy has blown past its original $25,000 goal. So far, the team has collected $185,247 at the time of posting. Backers who pledge $50 or more will receive the TriggerHappy cord and app. The cord will connect to nearly all iOS and Android devices through a standard audio jack.

TriggerHappy lets a user quickly snap pictures without fail and fire rapid sequences of shots with one touch. The app also allows individuals to create easy presets — automatic interval changes, duration of shots and shutter speed settings.

The app streamlines processes. Photographers can easily navigate the app instead of scrolling through every tab within the camera to find specific menus. High dynamic range time-lapse series and complicated functions are easy to set.

SEE ALSO: Beyond 1080p: Canon Unveils $15,000 Camera with 4K HD Video

The patent-pending invention can, among other features, trigger a camera, manage time-lapse photography and shoot in HDR mode.

The team of engineers behind the TriggerHappy unit and app are Kevin Harrington, Brett Gottula and Luke Duffield. With the money raised, the engineers will incorporate new features to the app including face-detection capabilities, lightning detection and audio waveform detection.

The TriggerHappy Camera Remote will cost $69.99 plus shipping. There are adapters for most Nikon and Canon models. TriggerHappy can also be used with many Kodak, FujiFilm, Sony and Olympus models.

Is there a need for TriggerHappy? What other camera functions would you like an external app for? Tell us in the comments.

Image courtesy of Flickr, Ben Fredericson

More About: camera, Canon, DSLR, kickstarter, Nikon


11 Tips for Getting the Most Out of Gmail’s New Interface

venerdì, aprile 27th, 2012

1. Display Density




An easy fix, head to your Settings button and select a display density. "Compact" makes your inbox shrink down to a tidy, manageable list.

Click here to view this gallery.

New Gmail launched to all users on April 23, and a lot people are still getting used to the new look. If you don’t have the time or energy to investigate at all the new features, try some of our tips and tricks above.

We’ve highlighted 11 Gmail options that will help you adjust to the new design. Some are cosmetic, while others improve efficiency. Either way, these tips will have you Gmail-fluent in no time.

SEE ALSO: Gfail! What the World Says When Gmail Goes Down

Are you happy with new Gmail? Cast your vote in the following poll, and share your Gmail tips and tricks in the comments below.


Thumbnail image courtesy of iStockphoto, temizyurek

More About: email, features, gmail, Google


The Space Shuttle Enterprise Hitches 10 Absurd Rides

venerdì, aprile 27th, 2012

The Space Shuttle Enterprise was transported to New York’s John F. Kennedy Airport Friday morning on the back of a Boeing 747. The retired vessel will remain temporarily at JFK until she is transported to her new resting place at the Intrepid Sea, Air and Space Museum. Mashable covered the Enterprise’s journey live from JFK.

SEE ALSO: 8 Out-of-This-World Photos of the Space Shuttle Enterprise
SEE ALSO: Spot the Space Shuttle Enterprise With Mashable
In the spirit of web culture, we’ve taken a few moments to have some fun in honor of the Enterprise. In place of the 747, we’ve put the Enterprise atop some more unlikely transport vessels. Have a look at these absurd slides, have a good laugh, then mount the shuttle on a target of your own.

We’ve included a template of the shuttle and a photo widget at the bottom of this post.


Grasshopper





The Enterprise hopping its way to JFK? Image courtesy of flickr, graftedno1,fossilmike

Click here to view this gallery.

Add the shuttle to whatever silly object or creature you’d like. Drop your photo into the photo widget below or tweet it to us using the hashtag #MashMemes.

More About: NASA, space, space shuttle


Facebook App Fosters Community for Breast Cancer Patients

venerdì, aprile 27th, 2012


A new Facebook app, Circle of Support, provides a rare support community for people living with metastatic breast cancer (MBC).

This secure Facebook community allows people suffering from MBC to share their struggles and receive support from their friends and family. Recent research by Genentech, the company that created the app, shows many MBC patients feel their needs are not met and others around them do not understand what they are experiencing.

“The Facebook app was designed as a part of this overarching program to provide additional support for people with MBC,” Susan Willson, a spokeswoman for Genentech told Mashable. “As a company, we felt there was more we could be doing outside of the lab to support people with the disease. We wanted to match the innovation inside the lab with innovation outside of the lab.”

With the new Facebook app, an individual living with MBC can select Facebook friends who they would like to invite to join their support network. The patient can chose suggested support activity ideas — such as weekly phone calls, movie outings, prepared meals or going for a manicure — that friends and family can see they are seeking and subsequently provide.

MBC, an advanced form of the disease with no cure, means the cancer has spread from the breasts to other parts of the body. Patients with MBC often do not relate to the movement behind the Pink Ribbon and Breast Cancer Awareness Month, because they have no shot at survival. More than 155,000 people in the U.S. are living with the aggressive cancer.

“It was an area that really needed a light shined on it,” Willson says. “The great survivor stories come from women living with a different experience.”

SEE ALSO: How a Social Network Helps Families Coping With Autism

Genentech’s embrace of Facebook is unusual among pharmaceutical companies. Johnson & Johnson and AstraZeneca shut down their Facebook pages last year, when Facebook began requiring pharma brands to allow open comments. Others, such as Janssen UK’s Psoriasis 360 page, have shut down because they require too much maintenance.

Do you think Circles of Support taps an unmet need for patients with MBC?

More About: Breast Cancer, Facebook


Failure to Pitch Perfect MLB2K12 Game Leads to Hilarious Tweets

venerdì, aprile 27th, 2012



Players are expressing their woes online after failing to pitch a perfect game on the recently-released MLB 2K12. Gamers who successfully pitch perfection can compete for a chance to win a trip to New York City and a million dollars.

The MLB 2K12 Perfect Game Challenge Tournament invites players to pitch a game without getting a single opposing player on base. A perfect game in baseball is a beautiful achievement; only 21 players in the history of MLB have pitched one, and now gamers must attempt the same feat.

Nearly 750,00 have tried so far, according to the MLB 2K12 Facebook Page, and of those, fewer than 700, or 0.1% of entrants, have made it on the leader boards. The top eight players will be flown to New York to visit the MLB Fan Cave and compete against each other for $1,000,000.
While this is the third year of the competition, 2K Sports Marketing Director Chris Snyder said they have changed the rules drastically to allow for more social involvement.

“Before, it was more difficult to enter, and the first person to hit a confirmed perfect game won the prize,” Snyder said. “Now there is a huge community element as people keep making multiple attempts. We were glad that we listened to our community, and that so many more people are excited about participating.”

Snyder said some players have been streaming each of their attempts on services like TwitchTV, gaining a following as people watch them try to play through an entire game with no hits or walks.

For 2K Sports, the timing of this year’s contest couldn’t be more perfect. Just last week, White Sox pitcher Philip Humber pitched a perfect game, becoming the 21st player to become a member of “The Perfect Club.” As a result, professional MLB players are also getting in on the virtual perfect game action.


Of course, with such a small success rate, there is bound to be frustration. With the help of 2K Sports community managers, we’ve rounded up the most extreme and disappointed Twitter updates of players on the quest for the perfect game in the gallery below.

For those who want to participate, players with an Xbox 360 or PS3 copy of the game still have until Monday, April 30 to give it their best shot. Have you tried to pitch a perfect game? Let us know in the comments.


@EROCKhd





Click here to view this gallery.

More About: 2k, games, MLB, mlb2k

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