Posts Tagged ‘Marketing Strategy’
venerdì, aprile 27th, 2012
On Friday, eWeek reported the biggest news in mobile on the East Coast today. The New York State Department of Health, the New York City Investment Fund (NYCIF) and the New York eHealth Collaborative (NYeC) are forging a coalition in the mobile realm.
Together the partners have launched the New York Digital Health Accelerator (NYDHA) to “allow new tech companies to receive financial support and to develop their new products for market in a business-incubator setting in cooperation with local hospitals and health care providers.”
“This accelerator will help New York keep and attract businesses that grow our state’s economy and create jobs in our communities,” explained Maria Gotsch, president and CEO of NYCIF.
Beginning now and spanning through the summer, 12 “early-and growth-stage companies” will partner up with hospitals and providers to be “mentored” by top executives. According to the eWeek report, they’ll develop products that “incorporate care coordination, patient engagement, analytics and messaging.”
“The convergence of health IT and health care expertise will be extremely critical and powerful in making health care more effective, convenient and affordable for everyone,” says Dr. Lonny Riesman, Aetna’s chief medical officer.
To learn more, check out this article from eWeek.
Tags: Announcements, Marketing Strategy, mHealth, Mobile Advertising, Mobile Analytics, mobile app development, mobile apps, Mobile Devices, mobile health, Mobile Marketing, New York, New York City Investment Fund, New York Digital Health Accelerator, New York eHealth Collaborative, New York State Department of Health, news, Platforms, Resources
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venerdì, aprile 27th, 2012
Apple’s new iPad is a hot commodity with consumers who have never previously owned Apple products.
On Thursday, NPD Group published its latest findings, which reveal that 25% of all new iPad purchases are made by individuals who aren’t already in the Apple user base.
All told, 33 percent of U.S. homes now own Apple products.
“iPad sales are growing much faster than any other Apple product has this soon after launch,” reveals NPD analysis director Ben Arnold. “In fact, one-in-five Apple owner households has one— nearly equivalent to the number that own an Apple computer. This demonstrates the appeal of both the new form factor and Apple’s app ecosystem.”
Apple’s product ecosystem, however, has expanded to such a degree that the rate of users owning multiple Apple products is also ballooning.
“Apple’s OS X, iOS, and App Store are platforms specially tailored for their products,” Arnold said. “Should more households become multiple Apple product homes, these platforms will become even more important in the acquisition and sharing of content between devices.”
Tags: Announcements, Apple ecosystem, Apple news, Apple products, iOS, iPad, iPhone, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, New iPad, news, NPD Group, Platforms, Tablet Devices, tablet market research
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giovedì, aprile 26th, 2012
Shopping at Walmart may never be the same… at least during the promotional period for Marvel’s much-hyped and long-awaited flick, The Avengers.
Beginning today, in advance of the film release on May 4, only Walmart customers will have access to the Super Hero Augmented Reality.
In case you’re wondering, all the favorite Avengers are there – Iron Man, Thor, Captain America, The Hulk, Hawkeye and Black Widow.
This new “Super Hero AR” app is available now for download at the iTunes App Store and Android Market. Once downloaded, customers have instant access to Hawkeye, and only from the aisles of their local Walmart stores, customers can then “unlock” the superpowers of the five remaining Avengers and ultimately save the world.
“Walmart is bringing this summer’s most anticipated blockbuster into stores through a first-of-its-kind augmented reality experience which bridges the gap between the physical store and mobile gaming,” said Seong Ohm, senior vice president and general merchandise manager for entertainment, Walmart U.S. “We’re committed to creating engaging and fun experiences at Walmart, and we’ve tapped different areas of the store for movie fans to interact with the mobile app while shopping the more than 600 Marvel’s The Avengers merchandise available.”
“We are happy to have Walmart’s tremendous support behind the release of Marvel’s The Avengers,” adds Mark Rhodes, senior vice president of North American Retail Development at Marvel Entertainment. “We are always looking for opportunities to develop unique retail programs with our partners and feel the Super Hero Augmented Reality app enables fans to extend both their shopping and movie experience in an interactive way.”
Tags: Announcements, augmented reality, Black Widow, Captain America, Hawkeye, iOS, iPhone, Iron Man, Marketing Strategy, Mobile Advertising, mobile apps, Mobile Devices, Mobile Fun, mobile gaming, Mobile Marketing, news, Platforms, Resources, smartphones, Technology, The Avengers, The Hulk, Thor, walmart
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mercoledì, marzo 28th, 2012
Just how prevalent are NFC-enabled mobile devices becoming? The latest numbers from Berg Insight reveal that thirty million handsets equipped with Near Field Communications technology were shipped last year.
What’s more, global sales of handsets featuring NFC increased ten-fold over the previous twelve months.
As a result of the past and projected growth in the near future, Berg believes that shipments will reach 700 million units by the end of 2016.
The global rise in smartphone adoption is also driving higher attach rates for other wireless connectivity technologies in handsets including GPS, Bluetooth and WLAN.
“”Even though it will take some time before the stakeholders agree on business models for payment networks, other use cases such as reading tags and easy pairing of devices may well be compelling enough for handset vendors to integrate NFC in mid- and high-end devices already today,” said André Malm, Senior Analyst, Berg Insight.
The NFC technology for short-range wireless point-to-point communication reached a “breakthrough in 2011″ when several leading handset vendors released more than 40 NFC-enabled handsets, Berg Insight reveals in the new report.
To learn more about the study and its findings, click here.
Tags: Announcements, berg insight, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, mobile payments, Near Field Communication, near field communications, news, NFC, NFC enabled smartphones, Platforms, smartphones
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martedì, gennaio 17th, 2012
On Tuesday, comScore released data from the comScore Video Metrix service. The findings draw attention to the runaway momentum of online video consumption.
According to the information presented by comScore, 182 million U.S. Internet users watched online video content in December 2011.
That’s averages out to more than 23 hours per viewer.
The total U.S. Internet audience viewed 43.5 billion videos. Not surprisingly, Google Sites – but YouTube chiefly among them – ranked as the top online video content property in December with 157.2 million unique viewers.
VEVO ranked second with 53.7 million and Yahoo! Sites ranked third with 53.3 million viewers.
Other notable findings from the December 2011 report include:
- 85.3 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.8 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 14.1 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.
To learn more about the new report from comScore, click here.
Tags: Announcements, comscore, google, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, news, Platforms, Vevo, Video, Youtube
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martedì, gennaio 17th, 2012
Blue Bite, a mobile marketing company that specializes in location-based campaigns, has published results of a recent NFC-enabled mobile campaign for hotel reservation app HotelTonight that saw more than 15,000 unique mobile engagements in the first six weeks alone.
Blue Bite teamed up with RMG networks — a provider of Out-Of-Home (OOH) TV & video networks — as well as mobile advertising provider Amobee to launch the campaign for HotelTonight across a handful of major U.S. markets. HotelTonight’s mobile app allows users to book same-day hotel reservations. To jumpstart the campaign, Amobee utilized RMG Network’s locations outfitted with Blue Bite’s mTAG Platform to reach HotelTonight’s core demographic. These RMG network locations included eight major U.S. airports and hundreds of “busy downtown cafe locations across the country.”
As people passed by one of RMG’s digital screens, they saw a 30-second video clip promoting the app. If interested, users then had the option to tap their NFC handsets on Blue Bite’s mTAG located in the venue to immediately download the HotelTonight app. Those without NFC on their mobile devices were also able to download the app using a QR Code, Bluetooth or WiFi.
In the six-week campaign period, Blue Bite recorded over 15,000+ unique mobile engagements, with more than 5,000 unique handset engagements from iPhone and Android devices. In addition, 50 percent of all Blue Bite interactions resulted in the user downloading the HotelTonight mobile app. This is substantial given NFC’s recent entry into the U.S. market and the fact that’s only now beginning to be used as a marketing tool.
Blue Bite has had a lot of success with unique marketing campaigns that leverage new-age location-based technologies such as Bluetooth and NFC, and this campaign is no exception. “This groundbreaking campaign demonstrates the combined power of digital place-based media and mobile technologies to activate customers in meaningful ways,” said Mikhail Damiani, CEO and Co-Founder from Blue Bite. “As people rely more heavily on their mobile devices, digital place-based media has become the front line for marketers looking to engage active consumers who are on the path to purchase,” said Chuck Strottman, Sr. Director of Marketing from RMG Networks.
“Innovative digital players like HotelTonight understand that mobile plays an invaluable part in the brand experience and consumer engagement,” said Mark Strecker, COO of Amobee. “Many merchants are starting to use Amobee’s leading edge mobile advertising technology to interact with the physical world, whether it be through NFC, QR codes and Bluetooth technology, to provide an engaging customer experience and maximize revenue.”
Tags: amobee, Android, Announcements, Blue Bite, bluetooh, digital out-of-home, HotelTonight, iOS, iPad, iPhone, Marketing Strategy, Mobile Advertising, mobile advertising campaigns, mobile app, mobile apps, Mobile Devices, Mobile Marketing, Mobile News, Mobilize, mTag, mTAG platform, Near Field Communication, NFC, NFC marketing, OOH, Out-of-home, Proximity, qr codes, RMG Networks, smartphones, Wi-Fi
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lunedì, gennaio 16th, 2012
On Monday, the team at Digby – the leaders in multi-channel mobile engagement and commerce – heralded the launch of Digby Localpoint, a new mobile platform that enables location-based marketing, analytics and commerce for top brands.
Judging from the lofty language used by the company to announce the arrival of its new solution, it’s apparent that Digby really digs the platform.
Through powerful web-style analytics into shopping activities at a brand’s physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels.
In describing how it all works, Digby says Localpoint enables brands to create geo-fences around their stores and other points of interest and embed those geo-fences into the brand’s app. Digby then leverages its patent pending technology to measure app engagement and events such as geo-fence entries/exits, store visits, UPC/QR Code scans and other key shopping oriented events triggered through the app as the consumer visits the store and uses their smartphone to find and research products to enhance their in-store shopping experience.
Localpoint can be added to a current branded app through a Software Developer Kit (SDK) or in a rich application developed by Digby.
“Multichannel retailers in particular should recognize that they need a twofold objective with their smartphone presences: enabling sales, but also serving store shoppers,” says eport author Sucharita Mulpuru, VP and Principal Analyst at Forrester Research. “Because the primary use cases of mobile devices are to support multi-channel experiences (e.g., finding more product information in stores, identifying store locations), it is imperative to include multichannel sales influence in any mobile ROI estimates.”
Tags: Announcements, Digby Localpoint, location based marketing, Marketing Strategy, Mobile Advertising, Mobile Analytics, mobile coupon, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Shopping, Mobile Software, Near Field Communication, news, Platforms, qr codes, QR-Code, Technology
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giovedì, dicembre 29th, 2011
On Wednesday, the chief executive of Siano Mobile Silicon Ltd., an Israel-based maker of TV chips for mobile devices, spoke with Bloomberg about his company’s burgeoning opportunities in the United States.
Siano, it seems, is moving toward an initial public offering sometime next year. The prominent manufacturer of chips that allow mobile devices to receive digital TV signals has CEO Alon Ironi giving ample consideration to the potential of mobile television – an industry the company head believes is in need of an image makeover.
“We need to see the creation of a positive perception of the mobile-TV market in the eyes of the financial community,” Ironi tells Bloomberg. “It’s almost a condition for going public. Right now, if you talk to an average analyst, all they know about mobile TV is it failed.”
The global market for mobile-TV receiver chips may reach 159.4 million units in 2015, up from 99 million chips this year, according to research firm Forward Concepts Co. While Asia currently leads in mobile-TV adoption, success in the U.S. is key for holding an IPO here, Ironi said.
Despite the exponential growth of mobile across a wide range of industries in recent years, fewer than 25 million Americans watch video on mobile devices today, IE Market Research Corp says.
One of the biggest indicators of the industry’s struggle came when Qualcomm’s subscription-based Flo service was closed earlier this year.
What remains to be seen is if and how Siano “can succeed in a market where Qualcomm failed.” That’s according to Will Strauss, president of Forward Concepts. “I am a skeptic,” Strauss told Bloomberg this week. “Qualcomm got out of it — it may be a clue.”
Do you share in the skepticism or is it only a matter of time before mobile-TV gets the “makeover” it needs to become as dominant as other forms of mobile communication and entertainment?
Tags: Bloomberg, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile TV, news, Platforms, Siano
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mercoledì, dicembre 28th, 2011
The number of mobile phone and tablet owners who use their devices to order pizza is growing by the day. As a result, Papa Johns is doing everything in its power to become the mobile king of domestic pizza chains.
Papa John’s seasonal mobile promotion gives those who place an order through the Papa Johns mobile app 25% off the final purchase price of their order. The offer, however, excludes the “Special Offers” tab and applies strictly to orders from the Full Menu.
For Papa John’s, the mobile promotion comes at a great time, given the recent Harris Poll survey which indicated that 61% of Americans said they plan to spend less on eating out in the next six months.
As budgets tighten amidst the post-holidays financial blues, restaurants and retailers have to pull out the stops to continue driving repeat business. Consequently, Papa John’s is doing even more than just providing discounts on pizzas ordered via mobile. The venerable pizza king is also giving away one of the hottest mobile devices currently on the market.
“The holidays are here,” the pizza maker announced on Facebook, “and Papa John’s is giving away more than just delicious food. We’re also giving away a Samsung Galaxy Nexus Android phone every day through December 31, 2011. After all, how else are you going to phone in your holiday pizza orders?”
To learn more about Papa John’s latest mobile opportunities and discounts, click here.
Tags: Android, Announcements, Marketing Strategy, Mobile Advertising, mobile apps, mobile commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, news, papa johns, Papa Johns mobile app, smartphones
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mercoledì, dicembre 28th, 2011
In the words of Frank Sinatra, the executives at Call Genie apparently love the voodoo that VoodooVox does so well.
On Wednesday, Call Genie – a global solutions provider in mobile local search and mobile digital interactive advertising – announced it is moving ahead with plans to acquire the assets of VoodooVox, Inc., a US-based data analytics and mobile advertising network.
Based on the details made available in the acquisition’s announcement, the acquisition is intended to enable Call Genie to “further expand its diverse product offering and move deeper into the rapidly expanding mobile advertising market.”
The transaction is expected to be completed by the end of next month with Call Genie issuing 11.25 million shares to VoodooVox shareholders and paying another $1.8 million in cash over time.
If you’re unfamiliar, VoodooVox provides real-time demographic information on phone calls and mobile ad traffic.
Call Genie expects to deploy the VoodooVox Analytics product in an effort to further strengthen its position in Pay Per Call advertising.
“The more pay per call advertisers know about their callers, the more success they’ll have with their campaigns,” says Michael Durance, President and CEO of Call Genie. “Our goal is to create a smarter mobile ad network, and VoodooVox gives us audience insights that benefit key stakeholders in the mobile advertising ecosystem.”
“VoodooVox has assembled an impressive 300M record phone directory of individuals and businesses,” J. Scott Hamilton, President and CEO of VoodooVox added. “We have paid particular attention to mobile phone numbers, and believe we have created the reference data source for rich demographic information on cell phone numbers. Through our library of APIs, this information source can be easily integrated into carrier platforms and mobile ad serving networks.”
Tags: Announcements, Call Genie, Marketing Strategy, Mergers and Acquisitions, mobile ads, Mobile Advertising, Mobile Devices, mobile digital interactive advertising, mobile local search, Mobile Marketing, news, Platforms, smartphones, VoodooVox
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